Abstract
The age of brand management 2.0 has come. Today, how the enterprise keeps accomplishing the promise to hang to the customer becomes a big theme today. However, the main originally subject in the brand management was "the communication toward the customers or potential customers", so that present methodologies in brand management aren't enough to improve the ability of the organization. This theme cannot be achieved without uniting with TQM. In this thesis, it is described to become breakthrough that creates competing domination that uniting the brand management and TQM is new.
