The age of brand management 2.0 has come. Today, how the enterprise keeps accomplishing the promise to hang to the customer becomes a big theme today. However, the main originally subject in the brand management was "the communication toward the customers or potential customers", so that present methodologies in brand management aren't enough to improve the ability of the organization. This theme cannot be achieved without uniting with TQM. In this thesis, it is described to become breakthrough that creates competing domination that uniting the brand management and TQM is new.

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KOMATSU has cultivated TQM since 60's. On the base of it, we've come though the management problems. Today, we are accumulating the business resources which are strong enough to attract the customer to us. Now, the task we should tackle next is to build our Brand by integration of business resources. In this report, we try to consider the relationship between "Brand" and "TQM".

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After arranging the missions of brand in order. This paper describes status of "LEXUS brand" and the idea from "TQM" point of view. Also this paper introduces what we think when we had started to how to establish "LEXUS brand" in global, and TOYOTA's way of thinking for "TQM" and high affinity with brand from actual examples of "LEXUS".

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Current brand management put the emphasis on the value design that paid attention to the viewpoint "Differentiation". However, the differentiation makes getting rid of as the result from the price competition difficult. In this paper, we introduce the case of designing brand value based on a new idea. It is "brand value design based on the core competence". In this standpoint, all features that the brand possesses are examined, and consequently, the value that only its company can offer is and there begins to be looking. At the end of this paper, the view of this idea in the future is described.

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Having global business environment changing rapidly, management to enable sustainable growth even under changing circumstances is required. I, herewith, analyze "Integration of TQM and Brand Management" which is the key factor to comply with such change. Ten assignments are listed to define and clarify as a way to address the followings : what is the "Brand-to-be" which ensures sustainable growth ; what is the ideal "Brand" ; and how the brand is established, linking to the Corporate Identity. Lastly, the TQM tools (vehicles) are introduced to make the above assignments effectively accomplished, as well as explain the importance of making use of tools when creating and establishing the 'Brand'.

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Robust parameter design attempts to make the design or process insensitive to noise by appropriately choosing levels for the controllable factors. The robustness is achieved by exploiting the controllable-by-noise interactions. However, there exist noise factors which cannot be controlled as levels in experiments. In this article, ageneral methodology is developed for analyzing the controllable-by-noise interactions using linear regression models when noise factors are observed as covariates. This procedure is performed by backward or forward selection of variables in the linear regression model including dummy variables.

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Recently, it is one of the important social issues to ensure quality and safety in healthcare. Corresporiding to such the situation, there reappeared to be many hospitals that establish and promote a quality management system in Japan. However, the activities are not working well because many difficulties due to characteristics in healthcare happened. Moreover, what kinds of the difficulties happen is not fully identified. The difficulties may change by the situation and background of the activities in each hospital, so it is necessary to take a case study approach of continuously observing all activities implemented in a hospital and analyzing the detail in order to identify the difficulties. Therefore, this study establishes the structured model of difficulties in implementing and promoting QMS in Hospital A through observing the quality improvement activities based on ISO9001 : 2000 and analyzing the activities date. By utilizing this model, it is possible to easily examine what kinds of difficulties happen in implementing and promoting QMS into other hospitals, and to promote QMS effectively. In addition, as the similarity and difference of the difficulty among each hospital are clarified, the basis to examine a widely applicable model is established.

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With the expansion of overseas markets for the Japanese manufacturing industry, it is becoming more and more important to efficiently develop and quality management technology, transferred by Japanese companies to overseas subsidiaries. First, as a condition required by global management, excellent global enterprises are investigated in this research. Next, this research demonstrates the importance of intercultural management through questionnaire, interview and literature studies. Finally, the local realities of the quality management technology are understood though the questionnaire survey. The following three stages of quality management of technology are defined according to the level of local quality management : QC Introduction, QC Development and TQM Promotion. The critical factors in three stages about how to efficiently transfer quality management technology to overseas are obtained, and the best practices in three stages are surveyed how to solve the problems in Japanese manufacturing industry developing quality management technology abroad. In this research, it is verified that the developing method of quality management technology according to three stages is effective.

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