Best-Worst Scaling: Focusing on Application to Environmental Economics and Policy Studies

Abstract

Best-worst scaling (BWS) is increasingly used in environmental economics and policy studies to analyze citizen and consumer preferences. We describe its characteristics and explain how to create BWS questions and how to analyze the response data obtained. We then develop a “Best-worst scaling with Excel” approach that enables the creation of BWS questions and the analysis of responses to be conducted with Excel and explain how to use it.