2017 Volume 16 Issue 2 Pages 151-157
The purpose of this research is to clarify the spatial features of a comfortable shopping center, especially from the viewpoint of good or bad visibility, based on the analysis of the behavior by visitors such as shopping behavior routes and numbers of stores stopped in. To this end, in two facilities, 19 investigators actually performed simulated shopping behaviors. The result suggests the following. The goodness or badness of visibility does not necessarily lead to easy searchability. However, it influences the choice of the stores, and stores with good visibility are likely to be selected beyond the ratio in all the stores.
