An analysis of changes of residents' lifestyle from advertisements of local information magazines

A Case Study of Takashimadaira housing complex

Abstract

This study aims to understand how the lifestyle of people who live in Takashimadaira housing complex have changed. To this end, the changes of advertisers of the local information magazines called Takashimadaira Benri-cho were examined. As a result, changes in advertisers reflected changes in residents' lifestyles, such as aging and changes in family composition.