The Possibilities and Challenges of Revitalizing Shopping Streets Using Market Events in Local Cities

A Case study of "Kawanomachi Market"in Kakogawa City,Hyogo Prefecture

Abstract

In recent years, many shopping streets in local cities have been facing problems of decline. In this paper, we use the Jikemachi shopping street in Kakogawa City, Hyogo Prefecture, as a case study. We investigated whether a market event called the 'Kawano Machi Market' would contribute to the revitalization of the shopping street. The survey was conducted from August to October 2024. As a result, the event had more of an impact than expected, but it was not enough to revitalize the shopping street. While continuing to hold events, it is necessary to reconsider the way in which support is provided to connect shop owners with shop owners in the shopping district.