Study on promotion of canal cruises for local residents

Case study on Toyosu canal cruise

Abstract

The purpose of this paper is to clarify insight into the promotion of canal cruises for locals by identifying the achievements of canal cruises, the preparation in advance, work on the day, and the methods of ticket sales and public relations that are being improved. As a result, in a population growth area such as Toyosu, canal cruises for locals can be promoted by; 1) having the host organization aim to form the local community, 2) getting trust of the community by building a track record, 3) using efficient and continuable methods through IT, and 4) adding value.