The actual conditions of relationships between microbreweries and local organizations

Abstract

In recent years, the number of microbreweries has been steadily increasing in Japan under legal reforms and various social conditions. The purpose of this study is to clarify the actual situation of cooperation and relationships between microbreweries and various local entities and organizations. The target population consisted of 10 microbreweries located in different parts of the country, and semi-structured interviews were conducted with their staff.The results showed that each microbrewery builds relationships with producers, businesses, other breweries, government and other organizations, and residents and community organizations through a variety of activities. In addition, microbreweries were found to collaborate with multiple entities and organizations in four of their activities: event organization, beer brewing, hop cultivation, and cooperation in the establishment of microbreweries