2025 Volume 23 Issue 4 Pages 588-
This paper analyzes the economic environment of Penglipuran Village, located on the island of Bali, Indonesia, from the perspectives of tourism and lifestyle. The village is developing into a tourist destination that promotes sustainable tourism while preserving its traditional landscape and culture. In the tourism economy, part of the entrance fee is used to manage village festivals and provide additional compensation to villagers, while the production, sale, and distribution of local products are completed within the village. On the other hand, in the lifestyle economy, villagers generate income through consumption activities in markets and employment in businesses outside of tourism. The system that does not rely too heavily on tourism and distributes tourism revenues fairly is considered to lead to sustainable tourism.
