2025 Volume 24 Issue 3 Pages 469-476
In recent years, Area-Based Management at enhancing the value of local areas has become increasingly important in the central districts of major cities in Japan, amid growing inter-regional competition. However, many Area-Based Management organizations are currently facing the challenge of insufficient financial resources. One method for securing funding is Area-Based Management advertising projects, yet effective strategies for implementing such projects have not been fully established. This study investigated the types of advertising media, locations of implementation, management status of advertising occupancy rates to clarify the implementation trends and profitability of advertising projects. As a result, insights were obtained on how to generate revenue through these advertising initiatives.
