A study on the actual conditions of facade signboards in three shopping streets of Yokohama City

Abstract

This study aims to clarify the actual condition of facade signboards in Motomachi, Isezakicho, and Bashamichi shopping streets in Yokohama city. As a results, in Motomachi shopping street, the design and the color ofsignboards are unified Besides, the gold and silver colors are used in many signboards. In Isezakicho, the color saturations of signboards are higher than other streets. In the case of Bashamichi shopping street, red and yellow colors are used in most of signboards. We propose that shopping streets make detailed rules of signboards which designate maximum scales and color combinations.