B2B Platform and Distribution Innovation in China: The Case Study of Shenzhen Synergy

Abstract

In China, there has been increasing attention given to the rise of B2B platform distribution enterprises.

These companies aim to build a distribution supply chain to compete with large organized retailers and online shopping companies by providing comprehensive retail support and strengthening the business capabilities of traditional small retail stores.

Shenzhen Synergy, a pioneering B2B platform distribution company, was selected by theoretical sampling as a case study.

In addition, from the perspective of innovation in the distribution system, the study clarifies the retail support offered by the company and its actual condition and components. The study also considers the impact of B2B platform distribution enterprises on the evolutionary process of the China’s distribution system from the viewpoint of the distribution system dynamism.