Examination of the Relationship between Customer Satisfaction and the Motivation to Exercise among Outpatients Practicing Therapeutic Exercises

Abstract

[Purpose] The present study aimed to examine the relationship between customer satisfaction and the motivation to exercise among outpatients practicing therapeutic exercises. [Methods] The data of 189 subjects who practiced therapeutic exercises were used for analysis. Customer Satisfaction Scale based on Need Satisfaction (CSSNS) was used to measure the degree of customer satisfaction. In order to assess self-determined motivation to exercise, the Behavioral Regulation in Exercise Questionnaire-2 (BREQ-2) was used. [Results] The results of the calculation of the correlation coefficient and categorical regression analyses show that customer satisfaction and its sub-concept (5 factors: need satisfaction of competence, autonomy, relatedness to participants, relatedness to service providers, and physiological needs) were related to the self-determined motivation to exercise. [Conclusions] These results suggest that, for outpatients practicing therapeutic exercises, customer satisfaction is related to the self-determined motivation to exercise.