2013 Volume 54 Issue 4 Pages 208-213
In the metropolitan area, multiple railway companies are competing against each other in a dense railway network. This study has attempted to develop a method for quantitatively defining a station territory in such areas. Models have been developed to calculate the probability of a passenger choosing a station. The concept of the models is as follows: the probability is proportional to the attractiveness of the station, and inversely proportional to the approximate square of the time-distance to the station. This paper shows how to build a model for estimating passenger demand using probability data. Based on the model, a new analytical method is proposed as a tool to support railway station marketing strategy development.