Abstract
Hair color is one of the factors that affect the impression of a person. Various characteristics such as gloss and ‘clearness’ are often perceived with hair color. However, it has not been clarified yet how hair color and gloss can be perceived as harmonious, and how hair can be perceived as ‘clear’. In this study, we conducted experiments using 16 combinations of hair color and gloss and 22 evaluation words to quantitatively measure the effect of hair color and gloss on perceived impression and ‘clearness’ of hair. We analyzed the data using a two-factor ANOVA, path analysis and multiple regression analysis. The results showed that for some evaluation words the value increased monotonically with increasing gloss regardless of hair color, whereas for other evaluation words the value was highest for medium gloss. In addition, the path diagrams suggested that the factors which determined whether the gloss suits the hair color are different for each hair color. Furthermore, the multiple regression model explained more than half of the perception of ‘clear’ hair. Clarifying the relationship between hair color and gloss will enable us to extend the range of color design expression more effectively and apply it to new product development with novel concepts.
