Foundations of Sensory Evaluation of Merchandise

Abstract

Recently sensory quality or ‘kansei’ quality has been focused on in any product such as cosmetics or automobile because the richness of lifestyle, comfort, performance and usability are given a lot of importance. Unlike an objective measurement using a physical or chemical method, we human being really feel them and sometimes they say “fairly like it” or “fifty-fifty” rather than say “I like it” or “I dislike it” alternatively.
So this paper discusses issues of sensory evaluation or ‘kansei’ evaluation of merchandise. The issues which this paper argues are as follows:
1) difinition of sensory evaluation and ‘kansei’ evaluation
2) characteristics of sensory/‘kansei’ evaluation
3) managerial attention of sensory/‘kansei’ evaluation of merchandise