Abstract
This article aims to examine various background factors determining sustainability of the persimmon tree ownership program through a case study of Higashi-Izumo in Shimane Prefecture. The results of the ordered logit model based on the individual data obtained from our mail questionnaire survey targeted towards participants of the ownership program, suggest that the stronger their awareness to support agriculture and rural communities are and the more participants satisfy with farm work and harvested persimmons in quantity and quality relative to membership fees, the more will they continue to participate in the ownership program for a longer term.
