Consideration of Consumer Behavior Model during Product Growth

Abstract

　It is important to understand about the product growth process of product and service and make them reduce uncertainty of product development and planning in product development and planning. Possibility of none-uniformity of the consumer behavior during product growth becomes clear. The purpose of this research is that the consumer behavior which considered the none-uniformity during product growth is modeled. As a result of this research, the Survey model who expresses investigation behavior of the consumer who reflected none-uniformity during product growth to both of internal influence and external influence and the consumer behavior model to purchase of product who included the Survey model are proposed. The limit of this research is the point that it's modeled based on a limited object and multi regression analysis by a questionnaire survey to a limited category, and inspection of the validity of the this model will be needed from now on.