Relationship Between Companies and Consumers over the Cosmetics

-Historical Consideration-

Abstract

Cosmetics are used for face and body directly. Therefore using of cosmetics may cause allergies to people. The consumers have been attacked by lead poisoning and melanodermia (dark skin damage caused by increased deposits of melatonin) historically by using of cosmetics. Economic activities of a company were given priority over the communications with consumers. Information on reporting and close attention to consumers has been very poor. How should a company communicate with consumers and society, and perform its economic activities ? In addition, how should consumers accept the products and information that a company provides ? In this study, the author introduces lead poisoning caused by cosmetics and considers the melanodermia as an example.