An Appeal Power of “Customer Psychology type copy”

Abstract

The purpose of this paper is to measure the appeal power of a “customer psychology type copy”, and to clarify the effect of the copy on consumers. Especially, how much is the difference in the appeal power between a “murmured type copy” and an “inner speech type copy”? The author posted the “customer psychology type copy” throughout the university. And the author built the mechanism by which school staffs and students could respond to a copy through a QR Code. As a result, all the 82 responses to the “customer psychology type copy” were “inner speech type copy”. In other words, significant appeal power of a “murmured type copy” was not found out at all.