2012 Volume 53 Issue 7 Pages 553-566
Using 3D female garment simulation, the commonalities and differences in consciousness of design image and clothing life style (CLS) for gender and age gaps were extracted for the purpose of defining consumer fashion consciousness when selecting eco-efficient imaginary garments using IT. Sixty images (20 styles X 3 models) and CLS were evaluated by three groups: A group (adult women), Y group (young women), and M group(men), by using thirteen CLS questions and five design image key words on a five-point scale.
The significant features regarding garment purchase and images for self and others' evaluation and consciousness were defined by identities and gender and age gaps. Common consciousness was highest among the conditions of purchase and image key words for principal component factors AI Lady & Feminine and A5 Elegant-A3 Casual and A4 Standard & Retro-A2 Sharp & Modern Image Styles. For A and Y groups, common garment fashion conditions of purchase and 3D-garment style images were identified. Y and M groups displayed differing consciousness for garment care etc. and A2 image of garment styles created by gender and age gaps. M group displayed gender gap diffrence for some garment styles in A3 image seen as A1 & A5 images in A and Y groups.
