Color Distribution Features in the Cover of Female Fashion Magazines

Abstract

The author has investigated color distribution features in the cover of female fashion magazines. Using nine features derived from the image data of the cover, cluster analysis was performed to classify the magazines. In terms of the features of the cover, the female fashion magazines were found to be clearly distinguished from those of the other genres. It was also found that each female fashion magazine had distinctive cover depending on the fashion type of the magazine. Furthermore, factor analysis was performed to summarize the image features, and four factors, “average saturation”, “average lightness and fineness”, “multi-hue”, and “tone contrast”, were obtained. Scores for “average lightness and fineness” factor and “multi-hue” factor were high for most teen's magazines. Scores for “multi-hue” factor were significantly low for most mode magazines, and scores for “tone contrast” factor were high for most street fashion magazines. The female fashion magazines were distinguished clearly in terms of the average saturation and the average lightness of the cover, but there was no little difference for average hue. The covers of most female fashion magazines had similar average hue ranging from red to orange.