1987 Volume 28 Issue 2 Pages 77-84
The purpose of this study was to investigate the relationship between body/self cathexis and clothing. The subjects were 306 female college students. The subjects completed a questionnaire about body/self cathexis, clothing satisfaction, and proximity of clothing to self. In addition, their body size was measured according to the JIS method.
Factor analysis revealed the factors representing body cathexis and self cathexis separately. The relationship among above factors was also examined. Further analysis showed that the two groups of clothing satisfaction and clothing dissatisfaction differed in body cathexis, self cathexis and body size.
The results of this study, in comparison with the previous study, seem to indicate that clothing satisfaction is compoundly determined by not only clothing attributes but also body/self characteristics, body/self cathexis, and body/self esteem. Implications for the research are discussed.
