2019 Volume 32 Issue 6 Pages 204-213
To understand the effect of social network services (SNSs) on volunteer acquisition, we conducted interviews with personnel working at two types of nonprofit organizations: so-called intermediary organizations that support the operation of many organizations and organizations that themselves recruit volunteers to carry out their tasks. In addition, we used a survey to solicit opinions and evaluations from personnel in forestry organizations regarding their use of SNSs to recruit volunteers. There were only a few organizations that discerned a significant benefit from using SNSs to recruit volunteers. Thus, the effect of recruiting volunteers by SNSs was equivalent to pull-type information sources such as organizational websites. Most organizations determined that conventional recruitment methods, such as leaflets and e-mail magazines sent directly to individuals, were more important.