計測と制御
Online ISSN : 1883-8170
Print ISSN : 0453-4662
ISSN-L : 0453-4662
Early Valuation of Technology: Real Options, Hybrid Models and Beyond
Francis HUNTRick MITCHELLRob PHAALDavid PROBERT
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2004 年 43 巻 10 号 p. 730-735

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There are fundamental challenges in valuing technology, in particular dealing with uncertainty, complexity and aggregation issues. In this paper we identify desirable properties of valuation tools and then review existing tools against these criteria. We then establish a need for a tool to explore and communicate the value of technologies at the earliest stage of development, and propose a tool, the value roadmap, that fills this gap. We report on initial learning from piloting this tool at a multinational corporation.

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