Abstract
The impression which an illustrations in newspaper advertisements and wrapping paper give to human beings plays an important role in commodity sales. When we try to evaluate the comfort level which these illustrations give to human beings, 1/f fluctuation caused by the colour array can be considered as one important element. As a fundamental study of the method to evaluate such illustrations from the standpoint of a colour array, we have studied a method that measures the comfort level of round shaped four colours with conformity arranged on plain white paper.
This system presupposes that the four colours exert a mutual influence of potential energy according to their arrangement. We have tried to define and evaluate this energy. The comfort level is measured using the calculation value of energy. For this study, we have used the above proposed system to compare 16 kinds of samples conforming to the above method calculating the value of energy with the results of a questionnaire answered by two or more groups of human beings.
