About Business Development Based on Changes in the Market Structure

A Case Study of a Photo Studio

Abstract

The development of new technologies can significantly change the existing market structure. Currently, the number of small and medium-sized photo studios has decreased sharply. It is said that the major reason is that anyone can easily take beautiful pictures with a digital camera or smartphone.

On the other hand, kimono shops have begun to provide photography services, and the number of photo studios dedicated to children’s photography is increasing. And a wedding chapel is being built with an awareness of photography. In that case, I thought that the appearance of digital cameras and smartphones would not be a major cause of the decrease in photo studios. In the process of becoming such a situation, we considered what kind of structural changes had occurred in the photo studio market.

The business model of these new entrants is centered on the provision of costumes and stage settings. The experience is emphasized and the target customers are clarified. The store has been converted into a specialty store and a complex store according to the purpose and convenience of the customer. Photography is one of the components of the services provided by these stores. In addition, many young female employees are hired, making it a workplace where women can play an active role.

At first glance, it was a photo studio that was thought to be declining, but it turned out that there was a tendency for development. Photo studios are evolving in a different form than before.