COGNITION ANALYSIS OF THE NUCLEAR ENERGY INDUSTRY PUBLIC RELATIONS STAFF WITH REGARDS TO THEIR ACTIVITIES TOWARD THE MASS MEDIA DURING ORDINARY TIMES

Abstract

Public relations (PR) staff members play the main role in contacting journalists and providing various information on nuclear energy matters. This study focuses on the PR activities during ordinary times. 23 PR staff members were interviewed with the aim of grasping their cognition about their PR activities and communication with journalists. Compared with previous research which was concerned only with the cognition of journalists, the present research reveals that there are no significant differences in the cognition of PR staff members concerning PR activities during ordinary times. It is considered that the PR staff have been empathizing with journalists' perception. Their good practice and the sorts of issues dealt with by PR staff members can be applied to other industrial fields.