抄録
The development of a successful consumer product line often depends on the development of a marketable selection of colors. Although previous studies have elucidated color preference and sensibility for individual product colors, few studies have investigated the relationship between different types of products and their associated color preferences. The objective of this research is to begin build the basis of models for understanding the relationship between the function of a product and the preference for color when they are applied to that product. This paper describes the development of a model relating product function to color preference. Selection of a color from a palette allowed a subject to see how various products would appear in the selected color, which was applied immediately to a product image. At this stage, subjects were instructed to select colors from the palette and evaluate each selection. This data was used to develop a model correlating product function to product color preference. Additional experiments were conducted to evaluate the model's ability to determine color preference from function. This paper provides a method for product designers to quickly assess their own products color selection requirements, and for marketers to determine color selection demands for a variety of products.
