Abstract
In-vehicle Embedded Software development is an area which requires advanced level of QCD. Project managers for In-vehicle Embedded Software development must make decisions to balance the demand for QCD in the context of constrained resources. Decision-making in this constrained environment is generally thought to follow the rule of Simon's Bounded Rationality paradigm. The goal of this paper is to identify a project management method for In-vehicle Embedded Software development using goal setting theory which allows decision making that exceeds Bounded Rationality paradigm.