Proceedings (National Conferences of The Society of Project Management)
2014.Spring
Session ID : 1605
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Host: The Society of Project Management

1605 Project Management for Revitalization in Town Centre : Risk Management for Increase of Customer Adoption Rates
Misaki Ueno, Motohiro Adachi, Naoki Satoh
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Keywords: Town Centre Management, New Public Management, Risk Management, Ordered Logit Model, PMBOK
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Abstract
This paper proposes the management system regarding with town centre districts in the U.K. Especially we look at the risk management system for increase of customer adoption rates in the U.K' town centre as well as its result.
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© 2014 The Society of Project Managemen
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