Abstract
The purpose of this study was to analyze changes in the Japanese sports industry by using the sports quotient, in the context of economic conditions after 1993.
The sport quotient decreased with the sluggishness in the Japanese economy, and has shown a tendency to recover in recent years. The center of sports consumption replaced “Goods” with “Service” . The older and higher-income people also spent money for sports.
The factor of the recovery of the sport quotient is that professional sports teams in the region increased and that the health trend of older and higher-income people rose.
The agenda of the Japanese sports industry reveals that the sports consumption of younger and lower-income people has decreased. The necessity of suggesting measures and policies that can increase the sports participation of younger people was suggested so that the sports industry of Japan of the future might develop.
