In this paper the author examines the characteristics of Paris 2024 communication based on analysis including the impact brought about by the Games through comments and interviews from stakeholders such as the organizing committee, sports organizations, and partner companies at conferences, press articles, and insights the author gained on-site during the Paris 2024 Paralympic Games. Examining the communication developed by Paris 2024, which moved a variety of stakeholders, is meaningful in promoting the utilization of the value of sports for the growth of sports business in Japan. The Paris 2024 Olympic and Paralympic Games (Paris 2024) demonstrated efforts to raise awareness of environmental and social issues and create a long-term social and economic legacy. The result was achieving both business profit and social mission. It inspired behavioral change in the City of Paris, its partners and its citizens. The main feature found was that the demonstration of a vision based on purpose was placed at the center of communication throughout the tournament. This vision goes beyond a sporting event and shows the social significance of “why we do” and has given rise to co-creation that transcends organizational boundaries. City-wide storytelling that draws on Paris’s historical heritage becomes a narrative device for creating global movements, promoting shared vision, aligning diverse stakeholders’ bjectives, creating co-creation and new ideas. Another feature of the project is its commitment to engaging citizens and emphasizing the importance of health from a long-term perspective with an awareness of legacy. It was suggested that Paris 2024 demonstrated the significance of sports as a platform for bringing about change in companies and society.

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This study aimed to determine what factors determined the continued use of the video system provided by Japan Institute of Sports Sciences (JISS). A qualitative analysis approach including semi-structured, in-depth and open-ended interviews and interviews with coaches and staff and athletes who have used or are currently using the system was used to understand the user experiences. Eleven distinct categories were used to classified the experiences as core categories: Infrastructure, Resource, Motivation, Triggers for Introduction, Social Change, Proactive Approach to Promotion, Organizational Barriers Hindering Adoption, Usability, Progress of the Situation, Stagnation of the Situation, and Comprehensive Support. Subsequently, all core categories were linked and modeled, centered around the introduction and initiation of video system usage. The model identified through surveys of users who continued or did not continue using showed that adoption was driven by various factors, influenced by internal and external support and inhibiting factors within their personal and organizational environments. The model also indicated that after the introduction of the video system, usability evaluation, coupled with experiences of progress or stagnation, can lead to decisions regarding continued or discontinued use of it. The findings obtained in this study are expected to help improve the effectiveness and quality of support using video systems in high-performance sports.

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In sports, motivational climate refers to the social and environmental factors that shape athletes’ motivation, especially through interactions with peers and coaches. The Peer Motivational Climate for Youth Sports Questionnaire (PMCYSQ) assesses this climate by distinguishing between task-involving and ego-involving climates. A task-involving climate emphasizing effort, improvement, and relatedness support has been linked to enhanced team performance. However, limited research has examined how individual player attributes, such as length of team affiliation and competition history, affect perceived motivational climate. This study investigated these associations among elite high school male rugby teams in Japan. A total of 418 players were surveyed, with 382 valid responses analyzed. Structural equation modeling revealed that longer team affiliation was significantly associated with lower perceptions of task-involving climate (β = -0.28, p < 0.001) and higher levels of intra-team conflict (β = 0.31, p < 0.001). In contrast, competition history was not significantly associated with either task-involving climate (β = -0.10, p = 0.053) or intra-team conflict (β = 0.09, p = 0.101). These results suggest that senior players with longer affiliation, nearing the end of their time on the team, often after tournament elimination may experience increased anxiety and frustration. Combined with strong emphasis on results and competition for positions, this may lead to dissatisfaction with teammates or coaches and result in self-centered behaviors. These dynamics may deteriorate task-involving climate and heighten intra-team conflict. The non-significant effect of competition history may reflect rugby’s diverse positional roles and frequent changes, which allow players to contribute regardless of experience. In Japanese high school sports, team placement rarely changes based on competition history. Future studies should develop interventions, especially for senior players to foster task-involving climate and reduce conflict, while also exploring applicability across sports and female athletes.

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This study investigated how having children under the age of six and psychosocial factors influence the regular exercise behavior of Japanese women. The participants included 55 women with young children and 119 women without children under the age of six. All of the whom were alumni of a women’s university. The results indicated that women with young children were less likely to regularly exercise versus those without young children. However, having young children did not impact exercise behavior when psychosocial factors were considered. This study also found that self-efficacy in overcoming exercise barriers was equally important for regular exercise behavior irrespective of the presence of young children in the household. These findings indicate that the exercise habits of women with young children may be predominantly influenced by their self-efficacy in overcoming barriers to exercise.

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The purpose of this study was to examine whether college student players’ experiences with corporal punishment and their perceptions of it have changed over time. The analysis included 1,077 university players (472 in 2013 and 605 in 2022). These subjects were asked about their experiences with corporal punishment, their permissive attitudes toward corporal punishment, their inclination toward using corporal punishment, and their perceptions of their own experiences with it. The results of the chi-square test of independence revealed a significant decrease in the proportion of athletes who had experienced corporal punishment from 2013 to 2022 (χ²(2) = 44.085, p < .001, V = .202). Additionally, there was a marked reduction in athletes’ permissive attitudes toward corporal punishment (χ² (1) = 290.905, p < .001, Φ =.520) and their inclination to use corporal punishment (χ² (1) = 234.020, p < .001, Φ =.466). Furthermore, a significant increase was observed in the number of athletes who viewed their experience of corporal punishment negatively (χ² (2) = 40.209, p < .001, V =.400). These findings indicate an improvement in university players’ perceptions of corporal punishment and suggest growing momentum toward eradicating corporal punishment within the Japanese sports community.

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