2011 年 21 巻 2 号 p. 229-234
The aim of the present report was to analyze the primary factors for implementation of a “strength conditioning exercise class” and to introduce a process for promotion of health and preventive care.
Kita-ku, Tokyo, planned a “strength conditioning exercise class” in order to promote the health status of elderly residents and to reduce their health care costs. The characteristic factors for the program were the following ; 1) classroom naming, 2) participation procedures, conditions and costs, 3) leader, 4) program contents, 5) assembly hall secured.
The numbers of the annual participants increased from 4,828 in 2002 to 52,623 in 2009 according to the increase of the venues and the budget. In addition to the suitable naming, the free participation fee, the free reservations, and other factors reduced the participation barriers for the elderly residents.
The present case provides information on business planning for local governments in promoting the health status of elderly residents.