Journal of Japan Society of Sports Industry
Online ISSN : 1884-2534
Print ISSN : 1343-0688
ISSN-L : 1343-0688
Original Papers
The Expansion of the Global Sport Related Market: Comparing the Sporting Brands and the SPA from 2015 to 2019
Rei SAITO
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JOURNAL FREE ACCESS

2021 Volume 31 Issue 2 Pages 2_127-2_140

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Abstract
This paper aims at showing the latest information and financial data of the global sporting brands which contribute to the expansion of the global sport related market. In recent years, the sport related market has been expanding globally, which has been partly caused by the fashionable trend of “athleisure”. “Athleisure” is a newly-coined word which means wearing athletic wear for daily use, and there are three brand groups in the market: the global sporting brands such as Nike and Adidas, SPA companies such as INDITEX and Fast Retailing, and the Japanese sporting manufacturers. Financial data of these companies are shown and analyzed.
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© 2021 Journal of Japan Society of Sports Industry
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