2021 年 31 巻 2 号 p. 2_127-2_140
This paper aims at showing the latest information and financial data of the global sporting brands which contribute to the expansion of the global sport related market. In recent years, the sport related market has been expanding globally, which has been partly caused by the fashionable trend of “athleisure”. “Athleisure” is a newly-coined word which means wearing athletic wear for daily use, and there are three brand groups in the market: the global sporting brands such as Nike and Adidas, SPA companies such as INDITEX and Fast Retailing, and the Japanese sporting manufacturers. Financial data of these companies are shown and analyzed.