スポーツ産業学研究
Online ISSN : 1884-2534
Print ISSN : 1343-0688
ISSN-L : 1343-0688
原著論文
持続可能性の高い総合型地域スポーツクラブの発展プロセス-2015年前後の変化に着目をして-
田島 良輝西村 貴之神野 賢治櫻井 貴志佐川 哲也
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2022 年 32 巻 3 号 p. 3_283-3_298

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This study focused on highly sustainable comprehensive community sports clubs that collaborate with local stakeholders on regional problems, and clarified their processes for producing sports products and developing club management that led to the creation of products that helped solve regional problems. Interviews were conducted with four individuals: managers and experienced former club advisors of Clubs A and B that met the “sustainable club” criteria. An analysis was conducted by employing Kinoshita’s M-GTA (modified grounded theory approach). This helped design a model diagram to demonstrate the process of creating sport products: a) specific to integrated clubs and b) for solving regional problems ; and to show how the clubs involved themselves in the community based on their size and development stage. It was found that the highly sustainable clubs overcame the resource-constraining environment by not only creating a friendly community through sports but also by leveraging the community of club members with high social capital. This study also suggests that a new market can be developed by shifting the perspective from simply promoting exercise and sports to focusing on community living issues and trying to solve them through sports. These results may contribute to the management knowledge (=innovation) that helps community sports clubs solve regional problems (=sociality) and be profitable (=business) at the same time.

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