1991 年 1 巻 1 号 p. 17-22
The purpose of this study was to examine the historical change of japanese sports market from 1975 to 1989. The interest in sports activities at which the public spends its leisure time is increasing. This increase is reflected by the change in the public's attitude toward relaxation and enrichment of one's personal life. And in consequence of this trend, the size of the sports industry is growing especially in sports service area over the pace of GNP.