韓国におけるスポーツ産業の現状と課題

抄録

The main purpose of this study is to understand the present situation of the Korean Sports industry and to suggest its future task that we to think of. The market related to leisure business in Korea has been getting bigger and bigger gradually 4.4% in 1990, 4.8% in 1993 and 5.5% in 1995. And the annual business amount of leisure business has been increased from 2, 336, 700, 000, 000Won in 1988 to 11, 151, 600, 000, 000Won in 1996. Among the total amount of leisure business, the leisure business related to sports has been considerably increased from 559, 000, 000, 000Won in 1988 to 2, 690, 700, 000, 000Won in 1996. Therefore, in professional sports markets, many of professional teams have been trying to secure sponsor, such as title sponsor or official league sponsor, for themselves. It seems that total sports market business amount will be 800, 000, 000, 000 Won including 300, 000, 000, 000Won of professional baseball, 100, 000, 000, 000Won of professional soccer, 100, 000, 000, 000Won of professional basketball, and the amount of other professional sports, such as, golf, tennis, boxing, etc. It was reported that the annual business amount of sports goods in sports-leisure market, the golf goods was 865, 800, 000, 000Won, sports-leisure goods was 3, 000, 000, 000, 000Won, sports beverages was 300, 000, 000, 000Won and other goods was 721, 400, 000, 000Won. The future task we have to think about from now on are to introduce a sports marketing with low cost but with high effective which can satisfy consumers' various demands and try to increase one' s ability to take quick action for consumers' trend, peoples' life style and fashion change properly.