抄録
Previous studies about presentation of risk messages have focused on the effects of recipients' attitude change. However, when we consider the influence social reality can have on risk perception and the necessity to communicate to the low-concern group, research into the communication process within the recipient group is also necessary. The purpose of this study was to examine information transmission behavior (intention of transmitting and transmission contents) of citizens after the risk messages were presented. For this study, the theme of risk message was nuclear power. Results showed that the intention of transmitting was high, to the degree that participants' attitudes were predictable. In addition, male participants' intention of transmitting was high to the degree of being predictable. However, female participants did not display any influence of predictable attitude. As for transmission contents, it was revealed that when participants watched a movie about shortage energy problems, participants tended to transmit information that promote nuclear power.
