Studies in Regional Science
Online ISSN : 1880-6465
Print ISSN : 0287-6256
ISSN-L : 0287-6256
Articles
Value for Regional Branding of Seafood:Focus on Seaweed in Korea
David SUHJungbin HWANGRobert POMEROY
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2021 Volume 51 Issue 1 Pages 37-52

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Abstract

  The Korean government focuses attention on the branding of fisheries products to improve the competitive power of fisheries products, and to use regional brands as a part of fishery product branding. Accordingly, this paper examines the value of regional brands in the fishery product market, specifically seaweed, to identify price factors that reflect regional differences. The hedonic pricing method is used to examine the value of regional branding, and as a result of the analysis, geographical indication is expected to cause an approximate 30-40% increase in the unit price of sea mustard and sea tangle. Geographical indication is shown to have an effect on forming the value of a product, implying regional branding can improve competitiveness.

JEL Classifications:D12, O13, R11

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© 2021 by The Japan Section of the Regional Science Association International
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