2023 Volume 53 Issue 2 Pages 221-236
In Japan, digital transformation （DX） is currently underway in a variety of fields, and business efficiency is being improved using AI and other digital technologies. Among them, online resident autonomy platforms that provide residents with encounters with local DX are attracting attention to realize DX in local governments. The online platform for resident autonomy would allow residents to share their opinions and vote on community issues. However, currently, the platform is still under development and its implementation and validation are still under consideration. New technologies are introduced through an adaptive process that needs to consider user attitudes and perceptions that influence user behavior. Therefore, it was deemed necessary to examine what conditions would enhance user satisfaction when using online platforms, and what aspects should be considered when introducing new platforms, a new form of citizen participation that utilizes digital technology. Therefore, this study conducted a survey on the status and reality of municipal DX and the users’ （residents’） awareness of online platforms and used structural equation modeling （SEM） to clarify the users’ awareness of online platforms.
The results suggest that residents’ potential positive attitude toward the adoption of municipal DX platforms may be enhanced by their daily interest in application design, i.e., their commitment to the UI/UX and usability of the applications. It was also suggested that low satisfaction with local services may increase proactiveness toward the adoption of a municipal DX platform.
Based on these results, this study describes two policy recommendations for municipalities with low satisfaction with local services:enhancing digital education for residents and introducing a consensus-building platform with simple application design.
JEL Classifications:N55, Q15, Q18
