Exploratory Research of Gendered Political Communication in Japan

Abstract

The purpose of this research is to investigate and analyze women's' political behavior and political predisposition from cultural and gender perspectives. We analyze the rate of voting behavior, political interest, and political knowledge of male and female voters in the political process based on the results of the web questionnaire survey conducted on 930 voters conducted just after the election of the House of Councilors on July 21, 2013. The result shows that women show significantly lower voter turnout, political interest, political efficacy and political satisfaction with domestic politics and soft political knowledge than men. It was also analyzed that gender differences in the process of political socialization is one of the critical background from the cultural perspective.