An Analysis of Consumer Behavior on Cocomane

Abstract

This paper studies on consumer behavior by using the online-household-account-book “cocomane”. We try to classify cocomane-users into three types. The Black household, the Silver household and the Green household. The Black household is lending from consumer finance. The Silver household is over 70 ages. The Green household is act thinking “global environment”. By analyzing three type's households' account book, we propose more data-oriented consumer policy.