Total revenue from international sales of Japanese TV programs and associated activities amounts to 131million dollar in FY2012. Comparing with domestic revenue of 45.7 billion dollar, revenue from the international market is still very small amount. In this article, comparing with foreign countries' international exports of TV content, what is needed for Japanese TV content exports is considered. We also take up the “Cool Japan” strategy which is set out by Japanese government, consider problems of the exports of Japanese TV content in the global marketplace.
