A Review of Tourism Research Regarding the Internet

Focusing on Destination Image in the Internet Tourism Marketing

Abstract

ICTs have been transforming tourism globally and change traveller's behavior, it undoubtedly change both business practices and studies as well as tourism industry. This paper aims to review the issues related to destination image and travellers' behavior on the Internet, including studies on the Internet development on tourism and the following impact on tourism industry. Based on literature review, this paper shows that researchers start to pay more and more attentions on tourism and ICTs area. Also, as many studies have demonstrated the influence on destination image, this paper founds that alough the Internet has changed the tourism industy a lot, it brings not only positive affection but also negative imapact. How the destination image can be achieve to develop a marketing strategy by the Internet and its relationship should be determined.