2014 FIFA World Cup and images of national people

Abstract

We examined the impact of 2014 FIFA World Cup on images of national people. Six-hundred eighty six Japanese participated in web survey before and after World Cup. Participants rated images of nine national people and responded the Internet usage during World Cup. Images of most national people changed in positive direction, but a few images changed in negative direction. The internet usage for gathering formal information about World Cup made the images of some national people positive, but image of Cameroonian negative. The internet usage for gathering informal information made Korean image negative.