A Research on the Role Twitter Plays in Reputation Formation of Movies

Comparison of "In the Corner of the World" and "A Silent Voice"

Abstract

As the presence of the Internet grows as a method of acquiring information, the role of user posts on social media is gaining its importance for shaping the reputation of goods and services. In this research, we compare the discourses made on Twitter about two movies before their actual releases last year, and discuss their roles.