An analysis of influence factors of selection of travel destinations when Chinese tourists visit Japan

Abstract

Tourism is viewed as one of the most promising industry to revitalize economies and create employment opportunities in Japan. Meanwhile, Chinese tourism market is rapidly growing. Mainland China has become the largest inbound tourists source country of Japan in 2015. Under this back ground, effective policies are important to attract more Chinese tourists. This study aims to verify factors that influence travel destinations selection when Chinese tourists visit Japan by regression analysis. Upon verification, the number of annual Chinese tourists in 47 prefectures in Japan is used as the dependent variable. Based on previous studies, we take five independent variables, which are the level of commercial prosperity, the level of cultural charm, the level of popularity in China, the level of human exchange between the region and China, and the level of transportation convenience. This study reconfirms factors influencing the selection of tourist destinations of Chinese tourists and whether there is a change with time transition. The result of this study can be used as an evidence for making tourism promotion policies.