The characteristics of crowdfunding project proponents and their implications for community activation

Abstract

This study identified the characteristics of crowdfunding project proponents and their implications in terms of community activation by using two sets of data. The first consisted of survey data; respondents with experience using crowdfunding (CF) systems were recruited from a large online survey pool of a Japanese research company. The objective of the survey was to investigate the behavior of Japanese CF proponents. The second set of data was obtained via in-depth interviews with the proponents. The analysis examined the multifaceted characteristics of CF proponents, which remain unclear despite previous studies on the subject.